INSIGHTS INTRODUCTION
Need to know how inbound tourism is performing? Looking to understand the competitive tourism landscape, uncover trends and the importance of different market sectors? Explore the latest data available through the below reports.
(New reports and insights will be added when they become available)
DOMESTIC SENTIMENT TRACKER
VisitScotland's latest tracking research on UK residents' holiday intentions. This includes perceptions relating to the cost-of-living crisis, and industry specific insights.
Published Oct 23
2024 inbound tourism forecast
The annual VisitBritain forecast for the volume and value of inbound tourism to the UK is issued towards the end of each year. It is revised mid-year, after the final official inbound statistics are released. This page was last updated 20 December.
Scottish Tourism Index February 2024
The January 2024 Scottish Tourism Index provides an overview of how the Scottish home holiday market might look for the year ahead. Some 1,006 Scots were interviewed in late January with the primary purpose of establishing the characteristics of Scots’ holiday-taking attitudes and behaviours.
South of Scotland Segmentation Data.
September 2021
Yoder Consulting conducted an online survey among 3,440 UK adults (excluding adults in the Scottish Borders and Dumfries and Galloway) between 31st August and 15th September 2021.
Quotas were set and weights applied in order to ensure the data were nationally representative of adults (18+) in UK
The STA commissioned 56 Degree Insight Results
An online survey with responses from a broad cross-section of Scottish tourism businesses
to quantify the challenges the sector faces as we approach the end of 2023.
Published Oct 23
Scottish Visitor Attraction Monitor
A South of Scotland extract.
2022
Great Britain domestic overnight trips: latest results
Access the latest numbers of domestic overnight trips British residents took, when they took these trips, for what purpose, their total expenditure and the number of nights they stayed.
Release date 31 Oct 23
Great Britain domestic day trips: latest results
Find the latest data on day trips that British residents took in Britain and England – including when they took these trips, for what purpose, their total expenditure and the number of nights they stayed.
Release date 3 Oct 23
Overseas travel and tourism
Visits to the UK by overseas residents, visits abroad by UK residents and spending by travellers, using provisional passenger traffic data.
Provisional report. April to June 23
Accommodation
Explore research and insights on Scotland's accommodation offering. Monthly reports are available for each accommodation sector for 2023 and earlier.
STEAM DATA – Dumfries & Galloway - Distribution of Key Impacts by Visitor Type, Month and Sector for the Period 2011 to 2022
STEAM DATA – Gretna, D&G - Distribution of Key Impacts by Visitor Type, Month and Sector for the Period 2011 to 2022
STEAM DATA – Scottich Borders - Distribution of Key Impacts by Visitor Type, Month and Sector for the Period 2011 to 2022
