We’re the South of Scotland Destination Alliance (SSDA), your new industry-led management and marketing organisation for the South of Scotland (including Dumfries and Galloway and the Scottish Borders).
We know the region’s tourism industry is facing its biggest crisis. Our activity, our support and coast-to-coast tourism strategy will aim to instigate the recovery and future of the tourism economy in the South of Scotland.
Our ambition is to work with you to make the South of Scotland a top tourism destination, offering a world-class visitor experience and drive multi-pound growth in tourism spend.
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