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Become a member of the SSDA/ 'Scotland Starts Here'
Join our growing network to be a part of the South of Scotland’s leading consumer-facing ‘Scotland Starts Here’ destination marketing brand.
As a member, you will be listed on the hugely popular ‘Scotland Starts Here’ visitor app and website, which receives around half a million visitors a year, has a social media audience exceeding 70,000, and a total reach of over 2.4 million.
You will also be a part of the South of Scotland Destination Alliance (SSDA) community, where you’ll receive ongoing support, learn from industry experts and peers, be represented at the highest levels, gain access to specific data, trends and insights, and much more.
We want ‘Scotland Starts Here’ to be inclusive, welcoming and benefitting all of the South of Scotland’s visitor economy, so we have different levels of membership to suit different needs and budgets.
You can join as:
Basic Member
*New for 2024*
Free
Core Member
£85
Partner Member
£400
Bespoke Member
£1000
Businesses are listed on the ‘Scotland Starts Here’ website by membership tier, so the higher the level of membership, the more visible businesses are to consumers. Wherever possible, we prioritise the inclusion of Bespoke and Partner members as we develop new media, itinerary, travel trade, FAM (familiarisation) visits and commercial opportunities.
If you are a supplier or industry partner we will increase your visibility on our B2B website rather than have a ‘Scotland Starts Here’ consumer listing.
Learn more about the specific benefits of each membership level below.
Basic Membership
We want our collective destination brand, ‘Scotland Starts Here’, to benefit every visitor economy organisation in the South of Scotland, which is why in 2024 we introduced a new, completely free, Basic level of SSDA membership.
As a Basic member you will have a summary listing on the ‘Scotland Starts Here’ website and app, in one category, including: name of business, 160 characters of text and a link to your website. Your listing will appear below all other membership levels.
As a Basic member you are welcome to attend SSDA events (at full cost), receive the Members’ bulletin and have access to the ‘Scotland Starts Here’ digital brand toolkit, logo and marketing collateral.
Your company name (but not logo) will appear on the SSDA website.
Or…for just the equivalent of 23p a day, unlock the power of ‘Scotland Starts Here’ by becoming a Core Member.
Core Membership: £85 + VAT
Core Membership is our most popular membership level, at just £85 annually (that’s 23p a day!) plus VAT.
This is a fantastic option for those interested in promoting their business with a full listing on the popular ‘Scotland Starts Here’ website and app. At this level, your listing will appear above all Basic Members and feature in up to two categories. It can include: up to four images, unlimited text, and links to your website and social media.
You will also gain access to our incredible image and asset library – the largest destination image repository in the South of Scotland. You are welcome to use any of these images, free of charge.
You will also have discounted access to SSDA events, receive the Members’ bulletin and have access to the ‘Scotland Starts Here’ digital brand toolkit, logo and marketing collateral.
If you are travel trade ready, you can have a summary listing in our Travel Trade Directory to help market your business to the industry.
Your company name will appear on the SSDA website and you are welcome to have an annual one-to-one check-in meeting with one of our two Development Agents to discuss how we can support you.
Or…for just the equivalent of 86p a day more, you could supercharge your business by becoming a Partner Member.
Take your business to the next level with our Partner Membership. £400 + VAT
This package offers enhanced support and engagement, as a formal Partner of the SSDA.
Beyond all the benefits of our Core Membership, this level also offers a quarterly opportunity to be promoted across our social media channels.
As a Partner Member you will have an enhanced listing, which will be amongst the most visible on the ‘Scotland Starts Here’ website (appearing above all Basic and Core members) and your listing can be featured in up to four categories. Your listing can include: up to 15 images, a short video, unlimited text, and links to your website and social media.
If you are business group, as a Partner member, you can have up to two separate business locations listed on ‘Scotland Starts Here’.
If Travel Trade ready, you will have a listing on our Travel Trade Directory and will be considered for tailored FAM trip planning, travel trade newsletter inclusion and representation at national and international trade events and shows.
Your company name and logo will appear prominently on the SSDA website.
We have a close relationship with Partner Members and you will be able to schedule annual check-in meetings with the CEO of the SSDA, David Hope-Jones OBE, to share your priorities and discuss how the SSDA can support your business. You can also have six-monthly check-ins with a named Development Agent.
All this for little more than £1 a day! And we can offer a 50% discount for charities joining at Partner level.
Or…for just the equivalent of 1.64p a day more, you could be at the very centre of ‘Scotland Starts Here’ by becoming an esteemed Bespoke Member.
Bespoke Membership makes the very most of what the SSDA can offer you and your business. £1,000 + VAT
Bespoke is our most enhanced membership level, it is for businesses that want to be at the centre of the SSDA and enjoy maximum benefits from ‘Scotland Starts Here’.
Beyond all the benefits of our Core Membership, Bespoke Membership also offers promotion every two months across our social media channels, which have a total reach of 2.4 million. You will also have priority opportunities to be included in our newsletters, ongoing marketing campaigns and PR activity.
Your super-enhanced listing on the ‘Scotland Starts Here’ website and app will be above all other categories, ensuring you have maximum visibility. You can be featured in up to six categories. This can include: up to 15 images, a short video, unlimited text, and links to your website and social media.
You will have an annual feature in our consumer newsletter which goes to 2,400+ consumers actively interested in visiting the region.
If you are business group, as a Partner member, you can have up to five separate business locations listed on ‘Scotland Starts Here’.
Bespoke Membership is just that – bespoke. We will listen to your needs and where possible look to tailor benefits which have maximum impact.
You will have direct access to the diary of our CEO, David Hope-Jones OBE, and be able to schedule up to four meetings a year when you need them, to ensure the SSDA is doing all it can to support your business.
If Travel Trade ready, you will have an enhanced listing on our Travel Trade Directory, tailored FAM trip planning, a feature in the travel trade newsletter, and representation at national and international trade events and shows.
Your company name and logo will appear on the (B2B) SSDA website, the logo on the SSDA homepage, and on a ‘hero banner’ of the consumer facing B2C ‘Scotland Starts Here’ website.
This is our premium offering, for businesses that want maximum impact and success.
To ensure we can offer a premium product we reserve the right to limit the number of Bespoke Members.
All this for less than the cost of a coffee a day!
Suppliers and affiliates can join at Core, Partner or Bespoke level. However, we recognise that their target audience is B2B rather than B2C, so we have made the below alterations to the standard offering at each level:
Core Supplier/Affiliate (£85): JOIN NOW
- Same as Core benefits but without a B2C ‘Scotland Starts Here’ listing
- Instead, logo, 25 words, and weblink on (B2C) SSDA Suppliers webpage
Partner Supplier/Affiliate (£400): JOIN NOW
- Same as Partner benefits but without a B2C ‘Scotland Starts Here’ listing
- Instead, logo, 75 words and weblink on (B2C) SSDA Suppliers webpage, listed above Core Suppliers
- Bi-annual B2B newsletter feature with option of having a discount for SSDA members.
- Option of bi-annual SSDA (B2B) social media post if you have a discount/offer for SSDA members.
- Access to details of all SSDA members
- Consideration for a B2B webinar with members
Bespoke Supplier/Affiliate (£1000): JOIN NOW
- Same as Bespoke benefits but without a B2C ‘Scotland Starts Here’ listing
- Instead, logo, 150 words and weblink on (B2C) SSDA Suppliers webpage, listed above Core and Partner Suppliers
- Quarterly B2B newsletter feature with option of having a discount for SSDA members.
- Option of quarterly SSDA (B2B) social media post if you have a discount/offer for SSDA members
- Access to details of all SSDA members
- Access to details of all businesses attending major SSDA events
- Consideration for a B2B webinar with members
Summary of member benefits
Benefit |
Basic (free) |
Core (£85) |
Partner (£400) |
Bespoke (£1000) |
SSDA newsletter |
Free |
Free |
Free |
Free |
‘Scotland Starts Here’ digital brand toolkit and logo |
Free |
Free |
Free |
Free |
‘Scotland Starts Here’ posters and marketing collateral |
Free to collect |
Free to collect |
Free to collect |
Free to collect |
Attendance at SSDA events including: Annual Conference, South of Scotland Thistle Awards, Webinars, training, etc |
Access |
Discounted access |
Discounted access |
One free ticket to any SSDA event |
Content of digital listing on ‘Scotland Starts Here’ Website and App |
Summary |
Full |
Enhanced |
Super-enhanced |
Max no. of categories a business listing is featured in (e.g. food and drink; accommodation) |
1 |
2 |
4 |
6 |
If a business group, max no. of business that can be listed |
1 |
1 |
2 |
5 |
Position of digital listing on ‘Scotland Starts Here’ Website and App |
4th tier (bottom) |
3rd tier |
2nd tier |
1st tier (top) |
South of Scotland image and video library |
|
Free use |
Free use |
Free use |
Entry in Travel Trade Directory* *If travel trade ready |
|
Summary |
Full |
Enhanced |
Entry in Travel Trade Newsletter* *If travel trade ready |
|
|
Summary |
Feature |
SSDA Development Agent check-in meetings |
|
Annually |
Six monthly |
Up to bi-monthly |
SSDA CEO check-in meetings |
|
|
Annually |
Up to quarterly |
Dedicated social media posts on SSDA / SSH channels |
|
|
Quarterly |
Every other month |
Feature in consumer newsletter |
|
|
|
Annually |
Visibility on ‘Scotland Starts Here’ website |
|
|
|
Logo on hero banner |
Visibility on SSDA website |
Company name |
Company name |
Logo |
Logo at top |
Where possible, priority for media, itinerary, travel trade, Fam visits and commercial opportunities. |
4th |
3rd |
2nd |
1st |
Sponsorship
On request, we are happy to discuss developing commercial sponsorship opportunities.