Digital Interactive Tools and Experiences
EXPLORING INNOVATIVE WAYS TO TELL OUR STORIES
Digital experiences were developed for three tourism organisations in the South: Ellisland Museum & Farm, the Whithorn Trust and the Trimontium Trust. Interface, an organisation committed to introducing businesses to academics, established relationships with the University of St Andrews and the University of Glasgow. These new platforms engage with a younger visitor and extends our traditional marketing reach.
The Whithorn Trust App
Developed an AR interactive experience to enable visitors to participate in their vision of the church in the years before it is physically constructed. Such was the success of the working partnership; the app is being developed to portray the location in other time periods.
Trimontium Trust App
The Trimontium Roman Fort site, under which lie the substantial remains of the largest Roman fort in Scotland, is a perfect location for the implementation of an AR experience.
The Trust used elements drawn from their digital fort reconstruction and existing in-house knowledge of the different perspectives of the fort site.
The AR can be used by walkers, visiting school groups and independent visitors to the fort site.
Ellisland Minecraft
Ellisland Farm and Museum collaborated with the University of Glasgow to produce a Minecraft Experience.
It provided an opportunity to engage with an international market whilst appealing to a younger audience to highlight the life and great works of the National Bard.
The game depicted his work as a farmer during his time living in Ellisland, highlighting his poems and songs.
Feedback & Impacts
- Created press coverage with an estimated 1.1m people having seen the story. With over 35 separate pieces of coverage including BBC Radio 2, MSN news online, Daily Mail online and London Evening Standard.
- Ellisland Minecraft was short listed for the Scottish Games Awards and nominated for the Scottish Knowledge Exchange Awards:
We were delighted to be chosen to develop a Minecraft experience. Explore Ellisland - designed with the University of Glasgow, has gained us worldwide publicity as we recreated the farm at the time of Burns in Minecraft, which is played by 141 million people a month. It’s an extremely innovative approach for both heritage and tourism which reaches diverse audiences, especially the young. It also has the added benefit of working as an educational resource.
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